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“If your business partners aren’t working as hard as you, it is not a partnership. It’s a sinking ship.”
~Julian Hall

Are you currently faced with “Hollywood Reps” that lack the drive, hunger and ambition that your brand deserves? You know the type, managing your business around a busy personal schedule that over time slowly becomes the priority. Personally, I found nothing more frustrating when working as a sales manager for a manufacturer in this industry myself.

At Coonhound Sales and Marketing our core values are to be professional, accountable and reliable. I witnessed a need for a driven, proactive group in Canada and simply acted on it. I knew that I could provide a better option for companies looking to do business north of the border. So, I bit the bullet and started this great agency.

So why do we call ourselves Coonhound? We wanted a name that was young and fresh, something that would stick with people and represent our capabilities and who we are.

If you have ever had the chance to hunt with any of the Coonhound breeds like Treeing Walkers or Blueticks, you will know there is nothing as excited, hard-working and focused on the result as a Coonhound.

Whether you are chasing mountain lions, coyotes or just plain old raccoon, the energy and determination a Coonhound brings to any hunt is a great representation of what we are able to bring to our customers and clients alike.

If you are ready for real change, contact us today.


Jason Beuermann, President and Founder of Coonhound Sales & Marketing

Jason | President and Founder

An experienced sales professional with a proven track record for results. Domestic and International corporate sales experience. Excels at building long lasting relationships with customers. Predominantly achieves set targets. Leadership skills include communicating and executing business plans, consistent performance expectations of colleagues and a commitment to the personal growth of colleagues.
Photo of Helene

Helene | CFO

A business major, highly organized and proficient in accounting, payroll and operations. Profound understanding of Canadian tax law. Results oriented problem solver with experience in Canadian customs and brokerage. Competent in completing business contracts and PPL’s.
Brandon Vergeer

Brandon | Director Of Sales

Both Brandon’s personality and product knowledge are a great asset to our sales team. His refined style ensures his above average sales success. Brandon is an accomplished shooter and bow hunter who also enjoys camping, fishing, and staying healthy. His entire sales career has been devoted to customer service and friendly relationships built on trust.
Mike Larochelle


Mike is a translation expert and is proficient in both verbal and written English and French. He is an experienced archery technician, a successful tournament archer and a proven big game hunter. He is an aggressive sales professional with top notch follow through and closing skills.
Graeme Alexander

Graeme | Western Territory Representative

Graeme is a highly professional sales person and has vast business to business sales experience. Graeme is also an experienced outdoorsman with a strong work ethic and is driven to help his customers to be successful. Graeme demonstrates an unwavering commitment to immediate response to customer requests and a high level of integrity.

Craig Gilbert

Craig | Atlantic Territory Representative

Craig Gilbert is a passionate sales professional as well as a passionate outdoor enthusiast, so selling outdoor products comes very natural to Craig. Craig is a trusted friend to all of his customers and he believes strongly in focusing on the specific needs of his clients. Craig is a hard worker and has a profound knowledge of the specialized requirements in the Atlantic Canadian market.

Jimmy Rogers

Jimmy | Soft Goods Category Manager

Jimmy Rogers joins Coonhound as Soft Goods Category Manager focusing solely on expansion of Huk and Nomad brands by Marolina Outdoors in Canada. Jimmy is a master of generating leads. Preparing monthly reports and monitoring sales goals while negotiating contracts with prospective clients, setting MSRP’s and determining pricing schedules.

A master of providing tier one sales presentations to a range of prospective clients. Jimmy’s experience in the soft goods business in Canada is vast, having managed sales teams for leading brands in popular ski and surf lifestyle brands as well as pioneering one of the leading major clothing brands into Canada.

Stephanie Lubbers

Steph | Office Manager

Stephanie uses her excellent organizational and time-management skills to manage the sales team and keep everything in the office operating smoothly. Her ability to prioritize tasks and work under pressure is bar none. A great personality and excellent teamworking skills along with her confidence to lead and motivate a team is exceptional. Her familiarity with accounts, attention to detail and problem-solving approach are invaluable to the company’s overall success.

Martin portrait photo

Martin | Soft Goods Category Manager

Martin Ferdais manages the Soft Goods Category for the Quebec territory. Martin brings years of experience in the territory and is a serious team player, probably due to his lengthy football career. Martin understands how seeing everything from the customer’s perspective can really help his customers succeed. Always looking for customer needs and tailoring his approach to specifically address these needs. Martin is a top percentile sales performer and his customers always feel like they are being helped not sold. Nobody wins on their own, let Martin be your linebacker.

In case you have any questions or just want to give us feedback, please feel free to contact us.

Career Opportunities

Do you have what it takes to join the leading outdoor agency in Canada? We are currently searching for a sales representative for Western Canada. Please complete the form below for opportunity information.
Job Application

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