About Coonhound Sales and Marketing, Outdoor Hunting Agency in Canada
“If your business partners aren’t working as hard as you, it is not a partnership. It’s a sinking ship.” - Julian Hall

Are you currently faced with “Hollywood Reps” that lack the drive, hunger and ambition that your brand deserves? You know the type, managing your business around a busy personal schedule that over time slowly becomes the priority. Personally, I found nothing more frustrating when working as a sales manager for a manufacturer in this industry myself.

At Coonhound Sales and Marketing our core values are to be professional, accountable and reliable. I witnessed a need for a driven, proactive group in Canada and simply acted on it. I knew that I could provide a better option for companies looking to do business north of the border. So, I bit the bullet and started this great agency.

So why do we call ourselves Coonhound? We wanted a name that was young and fresh, something that would stick with people and represent our capabilities and who we are.

If you have ever had the chance to hunt with any of the Coonhound breeds like Treeing Walkers or Blueticks, you will know there is nothing as excited, hard-working and focused on the result as a Coonhound.

Whether you are chasing mountain lions, coyotes or just plain old raccoon, the energy and determination a Coonhound brings to any hunt is a great representation of what we are able to bring to our customers and clients alike.

If you are ready for real change, contact us today.


Jason, Archery Rep
Jason President and Founder

An experienced sales professional with a proven track record for results. Domestic and International corporate sales experience. Excels at building long lasting relationships with customers. Predominantly achieves set targets. Leadership skills include communicating and executing business plans, consistent performance expectations of colleagues and a commitment to the personal growth of colleagues.

Helene, Rep Group
Helene CFO

A business major, highly organized and proficient in accounting, payroll and operations. Profound understanding of Canadian tax law. Results oriented problem solver with experience in Canadian customs and brokerage. Competent in completing business contracts and PPL’s.

Mike, Eastern Territory Outdoor Rep
Mike Eastern Territory Representative

Mike is a translation expert and is proficient in both verbal and written English and French. He is an experienced archery technician, a successful tournament archer and a proven big game hunter. He is an aggressive sales professional with top notch follow through and closing skills.

Brandon, Western Territory Outdoor Rep
Brandon Western Territory Representative

Both Brandon’s personality and product knowledge are a great asset to our sales team. His refined style ensures his above average sales success. Brandon is an accomplished shooter and bow hunter who also enjoys camping, fishing, and staying healthy. His entire sales career has been devoted to customer service and friendly relationships built on trust.

Brad, Central Territory Hunting Rep
Brad Central Territory Representative

Brad is a hardworking amiable with a passion for the products he is selling. He is a highly successful big game outfitter and guide and also an experienced tournament archer and fisherman. Brad has an unforgettable personality and excellent customer service skills.

Mike Walters, Product Specialist
Mike Product Specialist

A living legend within the Canadian Outdoor Industry Mike is a familiar face to many retailers from coast to coast. Mike’s outdoor skillset and persona make him an integral part of the Coonhound team. When he is not offshore fishing Mike can be found performing product knowledge sessions, attending expo’s and assisting retailers with sale events.

Dan St. Denis, Product Specialist
Dan Product Specialist

Dan is a highly respected professional in the Canadian Outdoor Sports industry. Dan has vast outdoor manufacturer sales experience as well as high professional integrity. A loyal friend to many retailers in Canada, Dan is often seen at tradeshows assisting dealers with new product selection. That is of course when he is not in the woods calling giant bull moose to within yards.

Western Territory Achery Rep
Western Territory Representative

Do you have what it takes to join the leading outdoor agency in Canada? We are currently searching for a sales representative for Western Canada. Please contact us for opportunity information.

Inquire About Position

  • “Working with an agency that you can trust will get the job done is always important. Especially when dealing Internationally with so many more variables that come into play. Jason and his team are top notch performers. The high level of communication is excellent and appreciated. At the end of the day, numbers tell the story. Our Canadian business increased within the first five months of the relationship. If my trading partners increase and my overall business increases, I’m happy, and with Coonhound Sales and Marketing, I’m very happy!”
    Craig Stawiarski Director of Sales, Bear Archery
  • “I have worked with a variety of reps for over 25 years and Jason Beuermann ranks in the top 1%. He is knowledgeable, responsive and willing to work hard on your behalf. I would highly recommend him to any manufacturer looking for first rate representation.
    Richard Walker GamePlan Gear/Xtreme Outdoor Products
  • “Jason has, and is, a tremendous asset to our growth and expansion into Canada. I couldn't be more pleased and would highly recommend him to any organization needing a top quality sales rep organization.”
    Randy Kitts President and Founder, Black Eagle Arrows